PRODUCT MARKETING

Will Quillin

Product Marketing Manager · Cloud, AI & Enterprise SaaS

I’m a product marketer based in San Francisco with 7+ years of experience across B2B SaaS, cloud, and AI.

My work has included product launches, customer stories, sales enablement, partner programs, and adoption planning at ManyChat, Glia, and AWS, where I supported Amazon SES, Amazon Pinpoint (later AWS End User Messaging), AWS Wickr, and Amazon WorkSpaces.

Career progression
ManyChatCustomer & partner programs
to product marketing
2017–2022 / STARTUP
GliaEnterprise launches
for financial services
2022–2023 / GROWTH
AWSAmazon SES, Amazon Pinpoint
(later AWS End User Messaging), AWS Wickr & Amazon WorkSpaces
2024–2026 / ENTERPRISE
FEATURED PROJECTS

Selected work

Launches, adoption programs, customer stories, and event programming.

ADDITIONAL PROJECTS
AWS End User Messaging · Product launch

Launching WhatsApp messaging at AWS.

I led the AWS WhatsApp messaging launch, bringing a new channel into an enterprise messaging portfolio.

Explore the project →
Amazon WorkSpaces · Customer storytelling

Building customer proof for Amazon WorkSpaces.

I led customer case study projects with Docusign, Neo Financial, and the New Mexico Educational Retirement Board, documenting three distinct business cases for cloud workspaces.

Explore the project →
Amazon SES · Customer storytelling

Telling the story of enterprise email at Netflix scale.

I led the Netflix customer case study project for Amazon SES, showcasing scalable email delivery through a recognizable enterprise use case.

Explore the project →
Glia · Product launch

Bringing Secure Conversations to market.

I led the Secure Conversations launch, connecting a financial-services use case with launch content and sales enablement.

Explore the project →
AWS re:Invent · Event programming and product narrative

Directing the product story at re:Invent.

I led the product-marketing direction for sessions, customer speakers, partner involvement, booth planning, and messaging across two re:Invent cycles.

Explore the project →
MORE OF MY PMM EXPERIENCE

Additional experience

AI OBSERVABILITY · CONSULTING

Market research before launch.

For an AI observability startup preparing to exit stealth and raise its seed round, I conducted competitive analysis and market research to shape positioning and go-to-market strategy.

AWS · FIELD & EVENT STRATEGY

Workshops, partners, and the field.

I shaped strategy across two re:Invent cycles, AWS Summits, and third-party events for Amazon SES, Amazon Pinpoint (later AWS End User Messaging), AWS Wickr, and Amazon WorkSpaces—connecting product priorities with customer speakers, partner activation, booth messaging, and executive meetings.

MANYCHAT · PARTNER ECOSYSTEM

An App Store and an agency ecosystem.

I helped launch ManyChat’s third-party App Store and expand its agency partner ecosystem, building partner enablement, customer advocacy, and community programs informed by firsthand customer experience.

EXPERIENCE

Experience and approach

My first marketing work at ManyChat was with customers and partners: helping agencies, developers, and businesses get more from a messaging automation platform. As the company grew, I moved into product marketing and brought that customer perspective with me.

Since then, I’ve worked on secure customer service and conversational AI for financial institutions at Glia, researched the market for an AI observability startup, and served as a Product Marketing Manager at AWS across Amazon SES, Amazon Pinpoint (later AWS End User Messaging), AWS Wickr, and Amazon WorkSpaces, including AI agents.

Each move changed how I worked: at a smaller company, I built programs, customer education, and partner processes from the ground up, while in a global organization, I coordinated Product, Sales, partners, field teams, and customers around shared priorities, launch decisions, and the materials required to bring a product to market. I am comfortable in both environments and stay close enough to the work to understand what customers, partners, and customer-facing teams need in order to adopt a product successfully.

I am based in San Francisco, California, and earned a Bachelor of Business Administration from Gonzaga University in 2015. I also hold PMC Level I certification from Pragmatic Institute, earned in 2023.

AWS · Product Marketing ManagerMay 2024 – September 2026

Product Marketing Manager for Amazon SES, Amazon Pinpoint (later AWS End User Messaging), AWS Wickr, and Amazon WorkSpaces; responsible for AI launch positioning, repeatable PMM processes, customer storytelling, and field and event strategy.

AI observability startup · Product Marketing ConsultantJanuary – April 2024

Competitive analysis and market research informing positioning and go-to-market preparation.

Glia · Product Marketing ManagerAugust 2022 – August 2023

Enterprise customer service and conversational AI launches, adoption programs, pricing and packaging collaboration, and field readiness.

ManyChat · Product Marketing ManagerJanuary 2021 – July 2022

Messaging launches, customer education, adoption campaigns, positioning, and competitive intelligence.

ManyChat · Customer/Partner Marketing SpecialistOctober 2017 – December 2020

App Store launch, agency ecosystem expansion, partner enablement, customer advocacy, and community programs.

LET’S CONNECT

Contact

I’m interested in product marketing opportunities across B2B SaaS, cloud, and AI—from teams building their foundation to organizations operating at enterprise scale.